How we do it
It's pretty simple really, we will do anything to ensure we get the answers to meet your business needs

Methodologies

Research can be conducted at any stage of the marketing process and use any number of methodologies – often on the same project.
We’re not bound by methodology (all our projects are tailored) or by geography (the power of the internet abounds us).

Techniques

Qualitative

  • Focus groups
  • Affinity groups
  • Triads
  • Dyads
  • One-on-one in-depth interviews
  • On site/in situ
  • Telephone
  • Skype
  • Accompanied shops
  • Observation


Digital

  • Online qualitative
  • Panels
  • Communities
  • Blog mining
  • Website analytics


Quantitative

  • Online surveys
  • Telephone interviews
  • Self completion


Consulting

  • We’re more than happy to remain your consultant long after the ‘project’ is completed and work together with your advertising agency, brand consultants or designers.